Friday, December 14, 2012

MY POCKETS ARE FULL...OF "POCKET LISTINGS"

I know that most of you have never heard this phrase from your friend or neighbor (sarcasm): "If you know somebody who is looking for a home in our neighborhood bring them to my home, I am willing to sell". Yes they are willing to sell: •If the buyer is an all cash buyer so we do not have to have an appraisal •The buyer will pay top dollar for my home including everything I have done to the home •The buyer will close when it is convenient for me •I do want to sell but under my terms My partner and I have pockets full of our neighbor's "pocket listings". We appreciate them giving us the opportunity to sell their home but we are scratching our head on why they will not list with us. Why won't they list their home? •They do not want to pay commission? •They do not want people seeing their home on the internet? •They do not want the neighbors to know they are trying to move? •They do not want to show their home too much? We are trying to wrap our hands around this to give these potential sellers the reasons why they need to list their homes with an agent. •Our neighborhood has no new construction. Buyers have seen the existing inventory and have decided not to come into our neighborhood to look further. They have no idea about these "pocket listings". •We get clients when they find our listings on the internet, or drive into our neighborhood and see our signs. If they do not see a home they like they will not contact us. Therefore we do not get the chance to meet with them and show them our additional "pocket listings". If over 90% of potential buyers start their search on the internet then there is a good chance the "pocket listing" will never be seen. To my fellow real estate agents? What do you think? Meanwhile I remember as a kid when I had army men, bubble gum, pennies, rocks, marbles, and baseball cards shoved in my pants pockets. Ultimately my mom would end washing my pants along with their contents. Unfortunately we do not have a washer big enough to wash my pants with all of these pocket listings. Have a great holiday!