Showing posts with label the wells team keller williams. Show all posts
Showing posts with label the wells team keller williams. Show all posts
Monday, June 17, 2013
BACK TO OUR OLD HABITS?
My fellow real estate agents have been busy and it is a great thing to see!
Unfortunately I am seeing the return of some bad habits.
Specifically I refer to showing appointments and lack of feedback.
My partner and I are experiencing numerous occurrences where appointments are scheduled and the agent "no shows". We understand if the agent falls behind or the buyer does not like the curb appeal of a home. However the agent needs to remember that our sellers have moved their life around in order to be out of their home for a showing. As a result my partner and I receive the honor of explaining why our sellers left their home and the home was not shown.
In the past I have received mix reviews from my fellow agents regarding feedback. Some believe in it and others do not. We ask for feedback in order to give our sellers something, anything, to give them an idea on why their home is not selling. We realize that if an offer is not received the buyers are not interested. However if my sellers can make changes they are willing in order to sell.
So here is what I am asking my fellow "professional" real estate agents.
Communicate with sellers agents if you are not going into a home or are running excessively late
Take a few minutes and give us some feedback.
Sunday, May 5, 2013
Who is Watching the Store?
I hope the title would grab your attention.
Here is a quick story:
We have new clients in Atlanta. As they look at a home with us they continue to have their Las Vegas home up for sale.
The home in Las Vegas is a new property, in excellent shape, and priced to sell. After 7 months in a busy Las Vegas market, not one offer. Priced lowered, not one offer. Our clients frustration continued to increase.
We finally asked them about the home in Las Vegas, and more importantly, what their agent is telling them through feedback.
Their agent has not been in touch with them at all. He does not answer their emails and does not send them updates.
So my partner and I look into the situation.
We go to Realtor.com to see what the home looks like in order to suggest a course of action. We were shocked to see the presentation online.
Half of the pictures were so small that you could not see them. they were horrible.
More importantly: THERE WAS A VIRTUAL TOUR OF A DIFFERENT HOME ON THEIR LISTING! The virtual tour of the other home showed a run down home in horrible condition.
We worked with our clients and had them withdraw their ONE YEAR LISTING AGREEMENT (the agent got a one year listing agreement). Of course it took a while because the broker would not respond to request for help.
We now have them in the hands of a new agent.
Two thoughts:
For my fellow agents: Pictures are the most important component of marketing and selling a home. We cannot cut corners. We owe our clients top quality, professional pictures for their home.
We also need to send our clients links to their home on various websites so they can see the presentation.
For my home sellers: You need to be more proactive with your agent. In an initial listing presentation ask the agent to show you other listings they have as they appear on the internet. Also ask them about all of their marketing in great detail.
Once you sign an agreement with an agent, demand that the agent send you your home as it appears on the internet. At the same time periodically go on the major websites and see your home and its appearance.
Bottom line: Everybody needs to be more proactive.
Monday, April 22, 2013
LOCAL,LOCAL, ALL MARKETS ARE LOCAL
The real estate euphoria continues.
Here is an excerpt from the National Association of Realtors: "February pending home sales flattened with limited buyer choices, but remained at the second highest level in nearly three years, according to the National Association of Realtors®."
No doubt we are busy in the Atlanta area but you need to break down "Atlanta" into smaller segments to get the truest sense of the local market. Th60 e Atlanta area alone comprises between 8 and 14 counties depending on who runs the statistics.
Here is my example:
February home sales for 8 counties in the North Atlanta Metro Area:
Average list price $432,000 Average sale price $247,000 Average days on the market 71
February home sales for Forsyth County. This county is 30-45 minutes north of downtown Atlanta:
Average list price $383,000 Average price sale price $280,000 Average day on the market 85
February home sales for Dawson County. This county is 45-60 minutes north of downtown Atlanta:
Average list price $413,000 Average sale price $220,000 Average days on the market 112
My neighbohrood Chestatee It is a Lake Lanier community with a golf course one hour north of Atlanta in Dawson County.
Average list price $504,192 Average sale price $309,250 Average days o the market 174
Where am I going with this?
There is a home listed in the Chestatee neighborhood or $699,000. The home has been on the market, up and down, for three years. The home has been lowered to the current price. We put an offer on the home last month. An offer that dictated a counteroffer. The listing agent is located about 35 minutes south of the neighborhood in area with a buiser market. He told his buyers to counter by lowering the price by $4000. He said the market is great for sellers, and houses are selling very quickly.
Do you know that the listing agent had never been to the neighborhood? (his partner had).
Moral of the story: When the media says Atlanta is booming and is a sellers market, the buyers need to know more. They need us to break down the market into very specific areas in order to educate them to the fullest.
Markets are truly local!
Tuesday, April 16, 2013
I Want it All Including the Cat!
Real estate transactions are becoming increasingly complex. Put together a contract, add financing contracts, inspection reports, appraisals, and the paperwork adds up.
This was a first for The Wells Team: We received an offer on a home in North Georgia. Under Special Stipulations they added the following sentence: Home sold completely furnished!
The alarm bells went off! Our seller did not know how to react.
All of the furniture? Including the dishes? The silverware? The garden gnomes? The cat?
Needless to say that makes it a very complicated transaction. First let me clarify this point. This was the primary home for my sellers. Not a vacation home. Selling a vacation home turnkey is pretty common. This was not.
My sellers were trying to place a quantitative amount to all of the furnishings. It is hard to figure out how much a used leather couch is worth on the open market! There were also items that they wanted to take to their next home. To sell some of these items at "used furniture" prices and buy the same item new continues to complicate the decision.
Here is my advice very simply: When your buyer wants furniture in a home have them buy the home first then negotiate the furniture separately with the seller.
And if you want the cat please negotiate that after we close on the home!
Wednesday, March 27, 2013
The Pricer per Square Foot Argument
As I go another listing appointment I know the first question that will be asked: HOW MUCH IS MY HOME WORTH? Of course that is the most important factor our sellers look at when deciding to sell their home and of course which realtor to choose.
I lost a listing last month because the seller held me to a price that was said as part of a lengthy discussion on marketing the property.
Side-note: This home in question is in my neighborhood where my real estate partner and I have lived for over 12 years. We have had the most resale transactions in the neighborhood for the last 4 years!
Back to the story: I gave him a quick number with the comment "If you want to sell it quickly". To this day he took that number, held me to it, and hired another agent two weeks later. However the seller does not seem to remember that our discussion continued. The seller had taken price per square foot of recent sales and arrived at a much higher price. We discussed this and I said he had a very valid argument. At the end of the discussion the seller said he wanted to list it for his amount and I said we could do that and see how the market reacts.
Quick history of the home:
•Built in 2005
•Approximately 3675 square feet plus unfinished basement
•Went into foreclosure in the summer of 2013
•Overall good shape for a foreclosure
•Listed, in foreclosure, for $327K, lowered to an auction price of $289K after 6 months of being on the market!
•Present seller buys home in foreclosure auction for $284K
•Present seller puts approximately $10K to 20K in work on home.
•Present seller wants to list it at $399K!
•I bring him an offer, before it is listed, at $389K, with $11K in closing cost. Seller turns offer down. Says he wants $10K more
Here is my point: We cannot base the price of a home exclusively using a price per square foot model. In this particular case the home did not sell in foreclosure at a much lower price. It had to be sold at auction. Why is it going to miraculously sell now, over $100K higher than auction price, because the seller has cleaned it up?
The home is located in a part of the neighborhood that is in lower demand than in other parts. It does not have a golf course or lake view that most buyers want in our neighborhood.
When pricing a home you need to know the history of the home, its location in a neighborhood, and other subjective criteria, before pricing it. The price per square foot is a great start but it is not the ultimate determining factor!
Saturday, March 2, 2013
Build or Buy in North Georgia
According to everything you read in the media the housing market is booming. Prices are up and inventory is down. New home sales are also starting to see an increasing demand.
So this must be a good time to build!!!!
In North Georgia the jury is still out.
Here are some considerations:
•Price pre square foot will be higher on a custom built home over a resale
•Lenders, for new construction, are available but not easy to find
•Lenders have tough terms when building a new home
•Lenders have a fear that a new home will not appraise in a neighborhood of resales
•Price overruns are possible
I have seen great deals on new home construction. This is in new neighborhoods built by large builders who can keep their cost competitive.
For now I advise my clients to take a good hard look at the pros and cons of each situation.
A Line Drawn in the Sand
The media is full of great stories about our national housing market. Atlanta is also included as one of the latest success stories.
If you read between the lines in these articles you will see that the surging house market is also causing other issues for homeowners. For the homeowner who is "underwater" in their home, moving forces them into a financial dilemna: lose money on their existing home to pay more for another home or stay where they are?
What I am seeing an hour north of Atlanta is a direct result of the perceived surge in home sales: My neighbors are holding out for 2007 prices.
I live in the only golf/boating community on Lake Lanier. At one time I saw homes selling for $1 million dollars! Last year the highest priced sale was $430,000!
Many of my neighbors bought lake homes at the top of the market. In addition they spent more money on upgrades.
As the foreclosures and short sales appeared in the neighborhood, prices declined. Finally we have reached the bottom. In the case of our area it was a 30% decline to the bottom.
So now my potential sellers are in a quandry:
•I want to sell my home but I dont want to lose money
•Everything I read says the housing market is on its way up. Where is my price increase?
•I dont understand why buyers will not pay what I have in my home.
As a result they have "drawn a line in the sand".
They are going to hold out until they can get their "fair" price for their home.
The line has been drawn.
Monday, January 28, 2013
Short Sales and Electronic Signatures
I was so excited to see electronic signatures become acceptable in Georgia. In the comfort of my home I can fill out contracts, email them to clients for signatures, and have them returned to me via email. NO MORE PAPER!
Now lets talk short sales. I happily sent two separate banks two purchase and sale agreements. What lending institution would not be happy to receive an offer on their distressed property?
In both cases the bank rejected the offers because of the purchase and sale agreements. They would not accept electronic signatures! If we wanted to use these contracts we would have to fill out additional paperwork that required regular signatures!
I was back to paper! So much for a good idea.
It's Ground Hog Day
I was watching Ground Hog Day over the weekend with my son. This was the movie with Bill Murray where he went to Punxsutawney PA, as a newscaster, to report on Ground Hog Day. He ends up repeating the same day over and over in the town until eventually the cycle is broken. (I do not explain movies very well!)
Ground Hog Day would be the perfect theme for a lot of clients I am dealing with in North Georgia.
The Atlanta area had a good year last year. Reports of a 1 to 2% price increase, lower inventory, and new construction. That is great news for an area that went down approximately 30% after the market peaked in 2005!
Unfortunately we have sellers who had bought their home at the peak of the market. They also put additional money into their home as upgrades.
Our sellers are under the impression that the market has turned around to the point that they can receive a higher amount for their home. The reality is that when a market goes down 30% and has since gone up 2%, we have a long way to go.
In other words it is Ground Hog Day: Bill Murray has woken up in bed to the same Atlanta housing market he saw last year.
Bottom line: Yes our market is doing better but it is not back to the 2005 levels. Our sellers need to take this into account when they decide to sell their home.
Friday, December 14, 2012
MY POCKETS ARE FULL...OF "POCKET LISTINGS"
I know that most of you have never heard this phrase from your friend or neighbor (sarcasm): "If you know somebody who is looking for a home in our neighborhood bring them to my home, I am willing to sell".
Yes they are willing to sell:
•If the buyer is an all cash buyer so we do not have to have an appraisal
•The buyer will pay top dollar for my home including everything I have done to the home
•The buyer will close when it is convenient for me
•I do want to sell but under my terms
My partner and I have pockets full of our neighbor's "pocket listings". We appreciate them giving us the opportunity to sell their home but we are scratching our head on why they will not list with us.
Why won't they list their home?
•They do not want to pay commission?
•They do not want people seeing their home on the internet?
•They do not want the neighbors to know they are trying to move?
•They do not want to show their home too much?
We are trying to wrap our hands around this to give these potential sellers the reasons why they need to list their homes with an agent.
•Our neighborhood has no new construction. Buyers have seen the existing inventory and have decided not to come into our neighborhood to look further. They have no idea about these "pocket listings".
•We get clients when they find our listings on the internet, or drive into our neighborhood and see our signs. If they do not see a home they like they will not contact us. Therefore we do not get the chance to meet with them and show them our additional "pocket listings".
If over 90% of potential buyers start their search on the internet then there is a good chance the "pocket listing" will never be seen.
To my fellow real estate agents? What do you think?
Meanwhile I remember as a kid when I had army men, bubble gum, pennies, rocks, marbles, and baseball cards shoved in my pants pockets. Ultimately my mom would end washing my pants along with their contents. Unfortunately we do not have a washer big enough to wash my pants with all of these pocket listings.
Have a great holiday!
Tuesday, October 9, 2012
BUT ITS A USED HOUSE!
Here is a trend we are seeing in the North Georgia real estate market:
BUT THE HOME IS OVER 10 YEARS OLD! WHY WOULD I BUY THIS HOME WHEN THERE IS SO MUCH TO DO!
I live in the only golf course/boat community on Lake Lanier. One hour north of Atlanta it is truly a resort lifestyle experience.
Unfortunately there is no new construction going on in the neighborhood!
Why?
Because the North Georgia area is slower than closer into the city. Because the North Georgia area does not have the jobs and we are too far to commute everyday into Atlanta. We are becoming a quasi retirement area where the empty nesters move to get away from the suburbs!
This means that there is not enough demand to bring builders into our neighborhood to build specs.
So here comes our clients who have waited for the opportunity to move into this neighborhood. Kids gone, golf clubs in the car, they are finally ready to buy after many years of driving the neighborhood looking for their future dream home.
Those houses they have seen for years have grown older. Their dreams have been wiped out because they wanted a brand new, fully updated home, at a foreclosure price!
Where is this home?
The home has aged. If you want the newest and greatest build a new home. They do not want to because that would cost too much!
I want a new home but at a deeply discounted resale price!
They drive home dejected and confused.
This is not fair. I should be able to have it all at a low price. Just not fair.
So they go back to their existing home, read some real estate articles, watch HGTV, decide if they want to move or upgrade their current "older" home, and wait for the next "new older home" to appear in our neighborhood for sale.
The cycle then continues.
Tuesday, September 18, 2012
HOW MUCH IS TOO MUCH?
How much is too much?
As agents we always go above and beyond.
My partner and I live in a neighborhood one hour north of Atlanta. We have each lived there for 12 years and have been #1 for resales the past four years.
Here is our scenario:
We have a listing in our neighborhood. Our sellers had lost one contract and were anxious to sell. Homes sell here but at a slower pace.
My partner receives a call from an individual who lives in Atlanta. She has one family member who lives in our neighborhood and has another family member who is moving to Atlanta from out of state. She saw our listing on the internet and thought it would be a good fit.
My partner showed this individual the home a few times. Eventually the prospective buyer came in to see the home. Overall my partner was the only one who ever showed any of the family members the home.
Enter the buyer’s agent. During the looking phase the individual Atlanta said that she had an agent who was going to assist her family member who was going to buy the home.
Here is where it got interesting.
This agent never showed his client the home. When we eventually asked him to show the home he said he did not have a lock box key, does commercial real estate, and had a bad back.
Not only did he not show the home, he was not present for the inspection, appraiser, and the final walk through. He asked my partner to meet the above individuals.
When it came to contracts, the buyer’s agent did not have access to residential contracts. Matter of fact my partner had to fill out parts of the purchase and sale agreemet, disclosures, amendments, and counteroffers.
My partner did everything.
Then there was the commission. Throughout the process the buyer’s agent claimed he was entitled to his commission. At the same time we had the following information for this listing: “If we show your buyer our listing, you receive 1%”. He did not see this because he did not access to our listing services FMLS and GAMLS.
After conferring with our broker we put together a smaller commission for the buyer’s agent. Needless to say that did not go over well.
At the closing the buyer’s agent used some new adjectives to describe my partner, broker, and myself. Eventually we settled the commission.
So how do you handle this?
We had a seller who needed to sell and we had made commitment to do this.
We had a buyer, first time homebuyer, who did not know the proper protocol when it comes to working with an agent.
How much is too much?
Monday, September 10, 2012
Atlanta Area Real Estate Summary
I was recently able to attend a real estate class highlighting national and local real estate trends. This is our commitment to stay as informed as possible about our industry and how it affects our clients.
Our Atlanta area buyers and sellers
• Have been on the sidelines
• Have been shifting from higher end consumer stores to outlets
• Have a consumer confidence, according to surveys, double of 2009 levels but approximately 60% of 2007 levels (national level)
• Have seen an increase of 68,400 jobs in Georgia January 2012 vs. January 2011
• Are part of one of the top 25 US job growth markets in the country
• Unemployment in the Georgia Mountain Region is 8.3%. Specifically 10.1% in Dawson, 8.2% in Forsyth, 10.1% in White, 9.25% in Hall, 9.2% in Gwinnett, and 10.8% in Lumpkin
• Unemployment in the Atlanta Region is 9.3%. This includes Cobb, Fayette, and Rockdale Counties
• Median income (2010) in Forsyth County is $95,906, Dawson $58,766, Lumpkin $46,360, White County $42,487, Hall County $56,240 and $81,904 in Gwinnett
National Home Sales
• 11973 homes sell every day. Of those, 8501 receive a mortgage
• 25% of home sales are distressed property sales. This compares with 35% in January 2012
• Months inventory of homes for sale have gone from approximately 9 months to approximately 6.5 months, June 2012 vs. June 2011
• 30 year fixed mortgage rates started at 4.75% in January 2011. Today they are averaging between 3.75% and 4%
• California is #1 for amount of homeowners who have negative equity in their homes
• Total homes sales 4Q 2011 were approximately 4,300,000 units vs. 4,600,000 units in 4Q 2012
• The highest foreclosure inventory are in Nevada, Hawaii, Florida, Illinois,NY,NJ,and Maine
• Florida, 11.9%, has the most foreclosures in process
• NY and NJ have the most months of shadow inventory. (shadow inventory are houses owned by HUD, banks and other organizations)
Atlanta area home market
• Atlanta metro area is comprised of 28 counties including Dawson, Hall, and Forsyth
• 65% of the growth in the last 20 years has been north of the Atlanta airport, 35% to the south
• Home inventory is shrinking. In the Atlanta metro area there were approximately 42,000 homes for sale in 2010, 25,000 homes in 2011, and 22,000 homes available in 2012!
• Median home price (2010) was $230,598 for Forsyth, $134,000 for Gwinnett, $124,500 for Lumpkin, $119,500 for White, $125,000 for Hall, and $156,775 for Cherokee
• There are 795 new home subdivisions in the 22 county area
• 48% of the building permits in the 22 county areas were for Gwinnett and Forsyth County. In the last 12 months Forsyth has had more building permits than Gwinnett.
• There are 285,000 developed lots in the Atlanta area waiting for a house!
• 45% of the builders in the Atlanta area are national builders a very large increase
• In 2000-2007 land represented 25-43% of the total cost of a new home. That percentage will drop to 18-22%
• 70% of all 2011 sales were homes priced under $149K
• In the 2011 the lowest number of sales were in the $250K to $750K range!
Summary
The home sales in our area are a direct reflection of the above statistics. The majority of our transactions for 2012 took place in Forsyth, Gwinnett, and Fulton Counties. One home was under contract in 2 days, one in 6 days, and one in under 30 days! Pockets of Dawson County, especially the Chestatee golf/Lake Lanier community, continue to sell but at lower prices. Counties to the north of Dawson are receiving lower amounts of traffic and are under pricing pressure. This pricing pressure is a result of their median income, unemployment rate, and the high amount of second home properties available for sale.
We have not seen pricing go any lower for homes. However they continue to “bump” along with no large price appreciation. Resale homes in Forsyth and North Fulton, priced well, are selling quickly near full asking price. Multiple full price offers have also happened in these areas in resale and foreclosure properties.
We are telling our buyers that the conditions are not going to get any better. Interest rates are ridiculously low but cannot stay this way forever. Property prices are not going any lower and the inventory is shrinking. This is the time to buy!
Sunday, August 26, 2012
Keller William #1 by JD Power and Associates
This is an excerpt from a recent article:
"Several companies withstood the test of customer satisfaction-at least by the standards of 2990 evaluations and more than 2790 respondents. These included KELLER WILLIAMS, which JD Power found ranking highest in both buyer and seller categories, with lofty scores among agents and salespeople to boot"
I know that the majority of my fellow real estate agents are doing their best in this incredibly challenging market. Unfortunately the survey did not rate real estate agents high overall. Buyers and sellers remain disappointed because of the market and their inability to get the price they want on their home. They take out their disappointment on us, the agent. We don't control the market!
Hang in there.
Sunday, August 5, 2012
Please do your research before you come see the home!
Lawyers prepare for trial, teachers prepare their lessons, pilot’s flight plan, and real estate agents just????
We are probably the only real estate agents who deal with this particular issue.
What is that?
The number of agents who make appointments to see our listings, actually see our listings and realize the home did not meet any of their buyer’s criteria.
Specifically:
“My buyer’s wanted a master on the main floor”
“I thought the terrace level was finished”
“My buyer’s want a basement”
“My buyer’s wanted more square footage”
“The price is out of my buyer’s price range”.
ARE YOU KIDDING ME!
We review all of our listings to make sure the information is correct. That includes attaching a seller’s disclosure. Our information includes square footage, location of master suite, terrace level or no terrace level, etc…
Why do my fellow agents not take a little more time to read our information or ask us these questions when they confirm appointments?
All I know is that I have very anxious sellers. They are inconvenienced to have their home ready to show. They move around their personal life and then leave the home anticipating a good showing.
All I ask is that you, my fellow agent, take a little more time to know your client, research the properties they want to see, and ask the listing agent some good questions.
It will save you time, work, and a discussion with an upset seller’s agent!
Thursday, July 19, 2012
Is There any Pixie Dust out there?
After seven successful years in a bad real estate market, The Wells Team has a pretty good idea of what works when it comes to marketing and selling a home.
What has worked for us:
•Pricing the home correctly from the start
•Putting some money into the home, if needed, prior to listing the home. This includes new carpet, paint, and yard work.
•Having very good pictures on the internet
•Being available to show a home at any time
•Flyers
Those are just few of the many.
However we have listings that have been sitting on the market for considerable length of time. For the most part these listings are very nice homes that are show ready.
There becomes a point when our clients, in the above situation, grow incredibly frustrated with us because their home is still for sale.
This is where the "pixie dust" comes into play.
Our clients want us to find the "pixie dust" that will make their home sell.
This is what we have tried:
•Bonus to the buyer's agent
•Offer to pay closing cost
•Decorator allowance
•golf course memberships
•$5000 towards a golf cart
•home warranties
Unfortunately we not seen any of the above make the difference.
I want to know if any of you have any "pixie dust" you can share.
Thursday, June 7, 2012
PLEASE LET US SHOW THE HOME!
Too much information can be a bad thing. There are times when less is more.
When it comes to the sale of your home less can be more.
We have had two of our sellers learn this point the hard way.
In both cases our sellers chose to stay in their home while it was being shown by a buyer’s agent.
In the first case our seller spent more than two hours with the potential buyers. She earned their trust, their friendship, and probably had some influence on the buyer’s ultimate decision. Our seller told them all of the things she had done to the home, how wonderful the neighborhood was, and how happy they would be living in this home. She also said that she would offer a lot of the furniture and the golf cart as part of the negotiations. This is where the trouble began! The buyers had been interested in this home for over two years! When it appeared on the market they were ready to go. They sent us an offer. A very good price to start but......they wanted the golf cart and a lot of the furniture for free.! (Rough estimate was $15,000 in cost). Our seller was not very pleased with this initial offer. As we talked further with her she told us that their two hour meeting was productive, they had developed a friendship, and yes she had offered a lot of the items to go with the home. What she meant was that the items were for sale! Oops!
In the second case our seller let the agent show their home. As he spoke with the potential buyer he mentioned that he wanted $400,000 for the home. At this time the home was listed for $469,900. The buyer interpreted this as his bottom line. However the seller meant this amount after the commissions were taken out of sale. As we received our initial offer, the buyer's agent repeated what our seller had said:"I want $400,000 out of the home". That is not exactly what our seller mean but that is how the buyer interpreted the conversation.
The only thing that needs to be said in both of these incidents is the same: Please let your agents sell your home, represent you, and do the negotiating. We politely ask that you do not do our job of selling your home. In the end it opens up a lot of potential problems.
Trust your agent to market your home, sell your home, and represent in the best way possible. It will be the best decision you ever make!
Monday, May 14, 2012
This is not your mother's negotiations!
Everything is negotiable?
The traditional way to negotiate involved going back and forth until both sides agreed on the terms. It was done void of emotion with both sides trying to feel like they have won.
Real estate is supposed to be no different. Or is it?
For the month past few months The Wells Team has been involved in numerous negotiations. Some turned out successful and others no so successful.
Here is what all of them had in common:
•Emotion came into play from both buyers and sellers
•Buyers would not move off of their initial offer even after receiving a solid counteroffer.
•Buyers did not tell us that this was their final offer.
•Small items in the home (appliance, pool table,) became the focal point of the negotiation.
•Buyers and sellers were basing their price on "what they FELT the home should sell for" and not the statistics that we provide.
•Both buyers and sellers were holding their grounds based on "principle"
•Both buyers and sellers were determined to be the winner. There was no concept of win-win.
What are we telling our sellers?
Before we receive an offer on your home ask yourself the following questions:
•What is my time frame for moving?
•Do I need to sell now or do I want to wait for the "perfect" offer?
•What is the power of money? In other words if I sell now for a little less am I better off than continuing to pay taxes, utilities, and maintenance while waiting for the bigger offer?
•What items in the home am I absolutely, at any price, unwilling to leave in the home?
•Do I want to negotiate in small increments or do I want to be aggressive with any counteroffer?
•Am I mentally prepared a "low ball" offer?
•Has my agent provided me with enough data to give me a fair assessment of my market?
It is not getting any easier. Take the time to prepare your sellers and your buyers for negotiations!
Thursday, April 26, 2012
We Would Like Some Respect
A couple of years ago I did a blog about the lack of respect we receive as agents. After 7 years in the business, numerous awards, and high rankings as a top producer, our team receives absolutely no respect from the majority of our clients. I say this as a point of ever deepening frustration for The Wells Team.
Three weekends we received 5 offers on 5 different properties. As of today three of those offers fell through.
As we presented these offers to our clients we were met with very negative, and frustrating, comments and feedback.
In every case we presented our sellers a thorough analysis of the offer, the market, neighborhood statistics, and other supporting information.
The results were mixed at best.
One seller got very rude with us over the “horrible” offer. He was not going to closing with money. (That was not correct)
We were told our negotiating skills were terrible. “Why am I paying you? All you do is write amendments and pass them back and forth.”
I don’t want to look at any of your statistics. They do not apply to my home.
I don’t care what has sold around me
my home is different.
You showed me you could get a higher percentage for my home. (If it was priced right from the start)
I just had an appraisal. Why won’t they pay me what my appraisal says?
And other comments that were insulting to us
We deal with well educated professionals as our clients. We give them the respect that they are due.
The Wells Team is made up of three professionals who are college educated, have had successful professional careers, attend classes, meetings, and seminars on a constant basis. As a result we are met with a serious lack of respect.
The ironic part is that our clients who state they understand that this is a business end up becoming emotional when they receive an offer.
My summary on this: I do not tell you how to do your job, I show you respect, and you hired me to market and sell your home. In return I ask for respect, I do not need to be told how to do my job, and The Wells Team will work their best to do the best that is possible for you our client.
Saturday, April 21, 2012
The First Quarter of 2012 for The Wells Team
The first quarter of 2012 started more positive than this time last year. However as the year progressed we are starting to see a return to the same pattern that has “haunted” us for the last three years.
A lot of lookers as spring started early in the south
A group of new lookers filled with excitement
Sellers who have decided to make a move
As April ends we are returning to the same cycle.
Buyers want updated homes at low prices
Buyers do their research and learn about the market from all of the information available
When it comes to offers, buyers are drawing their line in the sand.
Buyers are not negotiating in the traditional way.
Our sellers are frustrated because of the reasons above
Foreclosures on Lake Lanier, and the higher priced golf communities, gather the most interest.
We will let you know how the rest of the year progresses!
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