BACK TO OUR OLD HABITS?

My fellow real estate agents have been busy and it is a great thing to see! Unfortunately I am seeing the return of some bad habits. Specifically I refer to showing appointments and lack of feedback. My partner and I are experiencing numerous occurrences where appointments are scheduled and the agent "no shows". We understand if the agent falls behind or the buyer does not like the curb appeal of a home. However the agent needs to remember that our sellers have moved their life around in order to be out of their home for a showing. As a result my partner and I receive the honor of explaining why our sellers left their home and the home was not shown. In the past I have received mix reviews from my fellow agents regarding feedback. Some believe in it and others do not. We ask for feedback in order to give our sellers something, anything, to give them an idea on why their home is not selling. We realize that if an offer is not received the buyers are not interested. However if my sellers can make changes they are willing in order to sell. So here is what I am asking my fellow "professional" real estate agents. Communicate with sellers agents if you are not going into a home or are running excessively late Take a few minutes and give us some feedback.

The Payroll Tax and the Increase for Mortgage Fees

Another tax is going to be implemented on real estate starting January 1st.

In order to cover the two month "payroll tax holiday" fees will be increased on government backed mortgages from Fannie Mae and Freddie Mac.

The fee will be an additional 0.1 "surcharge" paid monthly on mortgages from both government backed institutions.

A typical $200,000 mortgage will see an approximate increase of $17 per month.

The Payroll Tax is used to fund Social Security. A two month "tax holiday" will take around $33 billion dollars away from the Social Security Trust Fund.

Bottom line: There is not free ride. Regardless of your political affiliation one thing stays the same: Somebody has to pay!

Obama Health Care Plan and Real Estate Tax

I just received an email from my Dad about a real estate tax that would be part of the Obama Health Care plan.

Beginning January 1, 2013, ObamaCare imposes a 3.8% Medicare tax on unearned income of “high-income” taxpayers which could apply to proceeds from the sale of single family homes, townhouses, co-ops, condominiums, and even rental income, depending on your individual circumstances and any capital gains tax exclusions. Importantly, the “high income” thresholds are not indexed for inflation so will reach increasing numbers of middle-class taxpayers over time.

I have attached two links to the National Association of Realtors website. One link provides details on the tax with the other providing the position of the National Association of Realtors concerning this subject.


http://www.realtor.org/small_business_health_coverage.nsf/pages/health_ref_faq_med_tax?opendocument

http://www.realtor.org/small_business_health_coverage.nsf/Pages/health_ref_faq_advocacy?OpenDocument

This provision has been discussed since late 2010 but is worth revisiting. Please familiarize yourself with this tax provision.

Bottom line: Regardless of your political views if you want to have a federal program you have to find the money to pay for it!

Top Trends from The Norton Agency

We had the opportunity to attend The Norton Agency Advanced Seminar last week. Our President, Frank Norton Jr, gave us a lot of statistics, information, and trends for the national and local real estate market.



Top ten trends, for our area, as identified by The Norton Agency

Expect no upward swing (in regards to prices)
Foreclosures have run their course in Georgia
Lending is invisible (more lending alternatives)
Cash is piled up on the sidelines (folks in a holding pattern)
Value price is in
Healthcare sector is pumping
Agriculture is back (demand for small farms)
Function before glamour (in regards to a home)
Rampant uncertainity is paralyzing!
We are on the edge of a centennial investment opportunity!
With interest rates being the lowest since 1930, owning a home being cheaper than renting, and low pricing, this could very easily be the best opportunity we will have in our lifetime! Take advantage of it!

Frustration with Appraisals!

I know every agent in this country is feeling the same pain that I feel when it comes to appraisals!

At my weekly Rotary Club meeting I had a friend share his frustration. He recently had his home appraised for refinancing.

His frustration was in the fact that, in his opinion, the appraiser had no idea about the details of the home. When my friend had his home built he spared no expense. Extra insulation, upgraded hardwoods, top of the line fixtures, counter-tops, and extra energy efficiencies throughout.

In a normal market all of these upgrades would weigh on the price of the home. In this market all bets are off!

I told my friend that my home was appraised for $50,000 less than I paid for it in 2001! I have put in a new Kitchen, new Master Bathroom, and screened in the porch! My reward? $50,000 in lower value!

What I saw on my appraisal is that a home is rated excellent, good, fair, or poor. A higher rating is the most you can expect and I do not know how much that adds or subtracts to the value of the home.

Bottom line: I told my friend that I agree with him. Until the appraisers take more factors into account when appraising a home, our values will stay the same

The Norton Agency Has a New App

The Norton Agency is a local company with its dominant presence in North Georgia. Even though we are local, our company keeps up with the latest technology.

If you go the website below, you will be able to download an app that features The Norton Agency. The app will take you to our website where you can search the latest residential and commercial properties available. You will also see the additional services the company provides including property management, Homeworks, insurance, and our affiliations with closing attorneys and title companies.

http://www.wdun.com/accesswdunapp/

The Norton Agency: Local knowledge with both a national and international presence.

Communications, Still a Real Estate Basic

Yes communications is still a basic in the real estate world!

This is another lesson learned from dealing directly with clients.

Our sellers had asked us to lower the price of their home. Months later we received our FIRST offer! After submitting this offer to our seller we were met with a less than enthusiastic response! Our seller was not coming down off of his price! Matter of fact he had a change of strategy and would be taking the home off of the market!

This was a big breakdown in communications!

Lesson learned: Before I make any changes to any of our listings, at the request of the seller, I will make sure that there is a clear understanding of the ramifications!

6 months worth of work gone!

Do you really want a foreclosure?

We have been busy the last week with multiple buyers looking for the "deal"!

This group of buyers are looking in two upper end neighborhoods that include golf and boating.

We took these potential buyers into foreclosures, short sales, and traditional resales.

Here is what we found:

•Some clients want a home because it says foreclosure or short sale regardless
•Some of our clients looked at foreclosure homes with "resale criteria". They did not like the floor plan, color of paint, carpet, or overall condition
•Some of our clients looked at the foreclosures differently once they actually enter the home. The home looked a lot different than it did on the Internet


Here are some questions that we ask our clients:

•Are you ready to tackle a foreclosure in terms of time, sweat equity, and cash?
•Does it make more sense to pay a higher price for the "move in quality" resale or pay cash later for repairs and remodeling that you want to do on a foreclosure?
I bring up these points because we have some move in ready resales that are within $40,000 of some foreclosure property.

Last week we saw 30 year fixed rate mortgages at 4%. $40,000 more in the price of a home equates to approximately $190.96 per month.

Foreclosure or resale, a question worth pondering.

Barb and I have sold approximately 20 foreclosures and short sales. If we can help you please let us know.

QR Codes The New Technology

Another new technology! At least for me it is new!

The QR (Quick Response) code resembles a bar code. It was created by Denso Wave, of Japan, in 1994 and has been a popular item in Asia.

The company that does all of our virtual tours, Obeo, has introduced these QR codes on all of our virtual tours. All we have to do is save the QR code as a jpeg file and then paste on our flyers. It is that sample. When a buyer pulls a flyer they scan the QR code with their mobile phone and they are immediately connected the internet and that particular website. Another great source of inquiries!

As for the software: I did not think I could download any software on my cell phone because I have an older model. No problem. Go to the following website: http://www.mobile-barcodes.com/qr-code-software/ On this website I was able to find the correct software and download it on my phone (remember you have to have internet access on your phone to use this product).

Now just open the software on your phone point to the QR code using your camera. The software will scan the QR code and open up that site on the internet.

Love them or hate them QR codes are new wave of technology that is here to stay

At The Wells Team we are constantly trying to provide our clients with the best technology

Invest in America- A Campaign from The Norton Agency

We are at an interesting and somewhat frightening era in America. The stock market and world markets change daily and we watch our 401K’s and investments vacillate. With all this in mind, The Norton Agency has launched its new mantra – INVEST IN AMERICA – BUY REAL ESTATE. Despite the down turn in the real estate market over the past four years, it is still one of the best ways to invest your money. Interest rates are at an all time low – 3.75% for FHA and VA and as low as 3.5% for a 15 year Conventional.

We are seeing prices stabilize although there are still many short sales and foreclosures occurring. We are also hearing about more owner financing since many buyers cannot qualify for more traditional loans and seller’s receive a lot more interest than they would with CD’s or money market accounts.

The Wells Team is prepared to help both buyers and sellers make the most of the ever changing real estate market. We keep up with the latest trends, watch the daily interest rates, and change our business to reflect the most up to date real estate marketing strategies’.

Real estate is the truly buying American. Unlike automobiles, appliances and clothing, real estate is American timber, American insulation, American concrete, and American dry wall. We can make the American dream a reality. INVEST IN AMERICA - BUY REAL ESTATE!

Now This is What I Call Service

I admit it. I have another career besides real estate. Yes I have been an airline pilot for 20 years. I have been in real estate for 6 years. This was a chance to combine the two and give incredible service to a client.

The night my clients were leaving for a two week vacation to England I received an offer on their home. Figures! They really wanted to enjoy their vacation and not endure the stress of constant emails, counteroffers, and the other joys of negotiating.

Instead I happened to be flying to London on a scheduled trip for the airline.

Contract in hand I boarded the "tube" (London subway), met my clients at their hotel, and proceeded to have dinner with them.

After finishing a wonderful Indian meal we pulled out the contracts and went to work.A couple of changes made, contracts signed, and I was on my way home.

I presented the contracts to the buyers agent upon my arrival home. It looked good

However...

My clients had made enough changes that the buyers changed their mind, terminated the contract, and started looking for other homes.

Next time I will ask Queen Elizabeth for her help...

I can honestly say one thing: You cannot offer better service then that!

Paint the Door

My wife does the marketing for The Wells Team. One of her "things" is to have the door painted on a home when we list it. I have to admit that I never thought it was a necessity in many cases but I have been proved wrong.

Our highest priced listing had a showing last week. This home has been upgraded inside and out and has captured a lot of serious inquiries.

However last week I received some feedback from a recent showing. The agent said that the door was in bad shape and appeared worn. It gave a bad initial impression and subsequently lost the interest of these potential buyers.

A small point but one that had big ramifications.

When buyers are looking at multiple homes in a day a good first impression is crucial.

Painting that door might help!

Atlanta Metro Area Market Update from The Wells Team

Our President Frank Norton Jr gave us a very informative presentation on the housing market at our monthly sales meeting. Barb and I pride ourselves on the knowledge we gain working for The Norton Agency. This knowledge allows us to better serve our clients.



Here are some of the highlights:



•· From 2000 to 2011 Real Estate outperformed the Dow, Nasdaq, and the S&P

•· Pending home sales declined after April 2010 because of the expiration of the first time homebuyer tax credit. However since October 2010 to the present pending home sales have been rising

•· The Norton Agency has seen an 8% increase in January-February sales over this time last year

•· Home price Expectation Survey shows that prices are anticipated to start upward later this year

•· Mortgage rate projections are predicted to increase this year

•· Consumer confidence has increased

•· Months of supply for housing in the Atlanta area are a direct result of housing prices. From a 7.5 month supply of homes under $120,000 to a 30.8 month supply for homes priced over $750,000

•· Average closing price of homes, including foreclosures were up slightly from 4Q 2009 to 4Q 2010

•· New Home construction continues to decline

•· The Atlanta area has an oversupply of vacant lots with no building planned

•· The Atlanta area is #5 in the country for resale home inventories available. South Florida is #1

•· We are #10 for new housing inventories in the country

•· The Atlanta area is #1 for vacant lots in the country!





What are Barb and I seeing?



We are seeing a lot of activity on the internet. Our listings, according to our weekly reports, receive a lot of interest. The interest is higher on our Cobb County and Atlanta listings compared to our Dawson County listings. That activity is directly related to amount of showings that we have had on all of our listings. Cobb County and Atlanta have had the most showings compared to our Dawson and Hall County properties. That being said a lot of showings have not produced any offers. The buyers appear to be very reluctant to place an offer, any offer, on a home. They still second guess themselves and are looking for the perfect home, at a price, that does not exist. As the home inventory available for sale continues to decrease these buyers need to be a little more realistic. They need to realize that they can buy homes at such a great price that they can see through some of the perceived imperfections that the house might have.



Mortgage rates were at 4.8% last week for a 30 year mortgage. In Dawson County you can get an FHA loan up to $349,000!!!!An FHA loan requires 3.5% down payment only!!! The money is available if you qualify. This will not last forever.



Foreclosures continue to appear and have an effect on our neighborhood Chestatee. We see another 4 or 5 advertised that will eventually appear on the market. Their effect is on the ability to get a fair price for your home listed with us. This effect will be with us at least through the end of 2011. Overall our listings are priced well. The trick is getting the buyers to realize what a great opportunity they have to live in a resort neighborhood at a low price!



If you are considering buying or listing your home let The Wells Team assist you. We are not just real estate agents but real estate counselors. We have dealt with short sales, foreclosures, and auctions. We have access to names of contractors and mortgage specialist. The Norton Agency also has an insurance division that represents over 28 companies. They can provide home, auto, boat, and other insurance for your family.



We also place a home warranty on your home during the listing period!!!



Thank you for your business.

I am Tired of Solicitors

This is starting to happen me on a daily basis. I am busy, driiving in my car, spending time with my family or a client, working around my home, taking a real estate class, or just trying to relax.

Then the phone rings. I answer anticipating a new client, a listing inquiry, or an offer.

Instead: LET ME TELL YOU ABOUT THE KEYWORDS THAT WE HAVE RESERVED FOR YOU! WOULD YOU LIKE TO INCREASE YOUR CLIENT BASE? IS YOUR WEBSITE RECEIVING ENOUGH HITS?

I respond that my business is fine, our team was #2 out of 145 agents for 2010, and my website receives enough hits.

The script continues and I struggle to get a word in edgewise.

Finally I am able to say that I will give you five minutes. At the other end of the line I hear that they want 30 minutes in order to give me a full presentation.

I don't have 30 minutes. Frankly I dont have 5 minutes.

But the script continues.

I grow tired.

Finally I say this is not a good time. Can you email me the necessary information so I might have the time to review it at my leisure. Silence followed by a sullen voice at the other end. I have killed another potential sales for a hardworking sales rep.

Here is my comment: To all of you real estate solicitors. Talk a little slower when you call, listen, realize that we are also very busy, and be flexible about future conversations.

If you don't mind please don't call me for a while. My ear hurts and I am out of air time.

The Norton Agency Homes for Life Magazine to Increase!

The Norton Agency publishes The Norton Homes for Life Magazine. This publication showcases all of the properties listed by agents at The Norton Agency. This includes properties throughout North Georgia and the Atlanta Metro area!
The magazine is circulated in the Gainesville Times, Dawson County Times, and The Forsyth County Times. It is also circulated at local businesses. The circulation tops 10,000 copies.

Frank Norton Jr, the president of the company, announced that we will publish 12 issues a year instead of the current 6.

This is a further indication of our committment to our clients to market their homes as effectively as possible.

Keep your eyes open for our next publication.

The Foreclosures Are Killing My Neighborhood!

I have to admit that The Wells Team has benefited from the sale of foreclosure properties in the North Atlanta area!

At the same time my level of disappointment is increasing with respect to my own neighborhood.

I purchased my home in 2001. This was well before I entered the real estate industry, before the real estate boom and the real estate bubble.

The results: My home is worth less today based on the same model that sold down the street. It was a foreclosure!

We have 342 homes in our neighborhood. At this time there is only 1 active foreclosure but there are two being advertised for foreclosure, and another 3 or 4 personal situations that I know will result in the same.

Yes I admit I feel bad when I see the homes being advertised for sale. It is the result of a failed business, personal issues, or the loss of a job.

However I looked up 5 or 6 homes that I know are in, or will be in foreclosure soon. The numbers killed me! The average loan amount (usually multiple loans) was 122% of the sales price!

This is my personal opinion not the opinion of a real estate professional: My parents both grew up poor. They worked hard and ended up successful. They also saved their money and were cautious when it came to buying unwanted items. They lived within their means! They pushed work and most of all saving my money. What they emphasized to me was this: IF YOU CANNOT AFFORD DO NOT BUY IT! HAVE EMERGENCY MONEY SAVED JUST IN CASE!

As a country we keep trying to point fingers at who caused this housing mess. Again my opinion was bad financial choices and a certain amount of greed.

It will be a while before I will sell my home. Guess I will enjoy instead!

Zoning Debate in Forsyth County

Read an article in the Jan 30th AJC concerning Forsyth County and a debate on zoning.

Forsyth County reflects what many counties in Georgia, and nationwide, will be up against when they look at ways to bring in business to help their tax base. Many counties in North Georgia rely on residential for the majority of their property taxes. Forsyth County has quite a few businesses that add money to the tax rolls. However the county experienced a large influx of money as a result of the housing boom.

Now that new housing construction in Forsyth County, as well as, the entire Atlanta area continues to be flat Forsyth County is looking for commercial opportunities to contribute to the tax rolls.

The dilemma they find themselves in, according to the article, is whether to give variations to attract business investment.

According to the development watchdog group. Smart Growth Forsyth the answer is no. They worry that the county will increase the amount of zoning variations requested. That would lead to a further erosion of zoning standards.

This debate will take place in all of our counties. Stay informed, and involved, in your county. Eventually decisions like these could directly affect you, your quality of life, and potentially your home value

The AJC: A Thing of the Past

Like many of you I am an “addicted internet browser”. The internet has become my sources of knowledge and I know I am not the only one.

Last week my neighbor gave me her Sunday Atlanta Journal and Constitution. It took me a while to realize that it was a newspaper that you read. (It has been a while). I enjoyed the sounds of the paper crumbling as I turned pages, the feel of the paper in my hands, and the fact I could read it without being in a WiFi hotspot!

In the past the AJC Homefinder section was your source for all the Atlanta area real estate news. Homes for sale, mortgage data, open houses, vacation properties, all in one spot.

6 Pages! The entire section was down to 6 pages! At least I knew I would finish the entire section!

I am not picking on our local newspaper. The size of this once coveted section reinforces the fact that the internet is taking over more and more every day. I see it statistically by the number of “hits” I receive on various real estate websites including our own www.randywellsteam.com site.

One day in the very near future I will fondly tell my son about the “old days” when we use to read something called a newspaper. I am going to miss the sights, sounds, and even the smells of the news press. Time to make new memories with my laptop!

Highlights of the 2011 Norton Agency Annual Forecast

The 2011 Norton Annual Forecast marked the 24th year of this successful presentation. We had a full house at The Georgia Mountain Center where Frank Norton Jr. shared the 2011 trends.

They are:

1.Headed to Evolution not Recovery
2.Mythical Multiple Bottoms
3.The First Law of Cash
4.A Paradox of Ownership
5.The Million Dollar Dilemma
6.Medical Overtakes Poultry as #1 Industry
7.Out of the Ashes Rises the Phoenix
8.Phantom Real Estate
9.Our Holographic Government Collapses
10.To The Survivors Belong the Spoils
If you would like to read the details about these 10 trends along with an in depth summary of The Norton Georgia region let us know. We can email you a copy of the 2011 Norton Native Intelligence. Just go to our website wwww.randywellsteam.com and send us an email.

Barb and I are very proud to be associated with The Norton Agency. The information provided by Frank Norton Jr. strengthens our knowledge which in turn allows us to better serve our clients.

Check out The Wells Team of The Norton Agency at www.randywellsteam.com

Does a Georgia Real Estate Agent Have to Follow the Code of Ethics?

The Georgia Association of Realtors (GAR) has made some changes to our 2011 real estate contracts. One change I think is very interesting is the acknowledgement of being a local real estate board member.

I want to point this out to my friends, clients, and sphere who are not real estate agents.

On the bottom of our Purchase and Sale Agreement there is a blank to fill in your board membership. If you are not a member of a local Georgia board of realtors you leave the space blank.

What does that mean to you?

If an agent is not a member of a local Georgia Board of Realtors then they are also not a member of the National Association of Realtors.

Can they still practice real estate in Georgia if they are not board members? Yes they can. The state of Georgia does not require an agent to belong to a Georgia member board of realtors in order to practice their profession. They have to have a state of Georgia real estate license.

What does this mean to you?

If an agent does not belong to a board of realtors then they are not obligated to follow the Naitonal Association/Georgia Assocaiton of Realtors Code of Ethics.

The code of ethics gives us guidelines on how we represent our clients, how we interact with fellow realtors, and how we should conduct our business. My partner Barb and I make every effort to abide by these rules.

Unfortunately we have had issues with other agents who are not obligated to follow our code of ethics. Without getting into detail there was a noticeable difference in the lack of professionalism.

The next time you select an agent to help you buy or sell a home ask them if they are a member of a board of realtors.

Here is the link to the Georgia Association Board of Realtors Code of Ethics

http://www.garealtor.com/LinkClick.aspx?fileticket=RoNuhd4TAtY%3d&tabid=192