Crime Statistics and Home Buying

Another first after 8 years in the industry. We lost a contract on a home because of crime in the area. The home was located NE of Atlanta in a very nice neighborhood of homes priced under $200,000. The yards were neat, family activity everywhere, an active HOA, and very nice amenities. The home was a perfect fit and we went into negotiations. While we were in negotiations my buyer went to www.crimemapping.com to check local crime statistics. Even though nothing had happened in the neighborhood, there were incidents within .2 miles of the home that alarmed her. As a single mother, my buyer felt uncomfortable in this area and withdrew her offer on the home. My partner and I were surprised. Frankly we had not seen this situation before. As I talked to the buyer on the phone I sensed her opinion of me was adversarial not an advocate. I admitted that I wanted to look into this situation further before we "killed" the contract. That was not the right thing to say. The buyer had made up her mind. What have I learned: You can never know your buyers enough. Make sure you know there priorities and things that make them uncomfortable. Before I look at homes in any area, I will reference www.crimemapping.com or other crime software. That makes me more of an expert who can confidently work with a buyer. Listen, listen, listen to what your buyers say. Do not second guess your buyers. If they have made up their mind then respect their position. In this case the amount, and types, of crime were enough to deter her from buying. Other people might interpret the data differently. Keep working hard for your buyer! They will appreciate it!

Please do your research before you come see the home!

Lawyers prepare for trial, teachers prepare their lessons, pilot’s flight plan, and real estate agents just???? We are probably the only real estate agents who deal with this particular issue. What is that? The number of agents who make appointments to see our listings, actually see our listings and realize the home did not meet any of their buyer’s criteria. Specifically: “My buyer’s wanted a master on the main floor” “I thought the terrace level was finished” “My buyer’s want a basement” “My buyer’s wanted more square footage” “The price is out of my buyer’s price range”. ARE YOU KIDDING ME! We review all of our listings to make sure the information is correct. That includes attaching a seller’s disclosure. Our information includes square footage, location of master suite, terrace level or no terrace level, etc… Why do my fellow agents not take a little more time to read our information or ask us these questions when they confirm appointments? All I know is that I have very anxious sellers. They are inconvenienced to have their home ready to show. They move around their personal life and then leave the home anticipating a good showing. All I ask is that you, my fellow agent, take a little more time to know your client, research the properties they want to see, and ask the listing agent some good questions. It will save you time, work, and a discussion with an upset seller’s agent!

Spend Time on the Financing!

Financing has become the make or break factor for many real estate transactions. As important as it is to the overall purchase of a home we are seeing less time spent on the actual specifics of financing. Today we had a one hour class taught by one of our mortgage brokers. She wanted to review a Pre-App Worksheet, HUD form, and various funding fees for conventional, USDA, FHA, and VA mortgages. Did you know? • On an FHA loan that the maximum contribution from a seller, for closing cost, is 6% of the purchase price? • A lender can pay mortgage insurance by putting it in the loan? • On a 90% Conventional loan the maximum contribution from a seller, for closing cost, is 3% of the purchase price? • On an FHA loan the Tax Service Fee is always $83? • The lender makes their money from the origination fee and the admin fee only? The items listed above are a few of the many factors current today and for the state of Georgia. One thing is for certain: They will change! The reason I listed the above items is to emphasize how important it is for your buyer to meet with a mortgage representative prior to starting their home search. Why? Because the mortgage representative can offer a variety of mortgage products, closing cost, rates, and terms that work to the advantage of that buyer in that environment. The Wells Team has a good relationship with many lenders in the Atlanta area. As part of our customer service we require our buyers to sit down with the lender of their choosing and work together to put in place a comprehensive financial plan. The result: A successful buyer experience!

We Learn From Our Clients: The Art of Negotiations!

A great part of this job is the ability to learn from our clients.
Our last education involved the art of negotiations. The ironic thing is that as much experience as my client had in sales negotiations ultimately the deal fell through.
We received an offer from the buyer’s agent. This buyer had been in the home numerous times but had a very difficult time making a decision on whether to put an offer on the home or another property. After a lot of assistance from her family, agent, and financial planner the buyer placed an offer on the home. We were $50,000 apart 89% of asking price.
We can safely say that 95+% of our negotiations involve a counteroffer from the seller, and one possibly two additional counteroffers from the buyer to settle on the price. Our seller had planned on that strategy.
Before we presented the counteroffer the seller asked me for my opinion. This is where I “choked”. I gave a two minute speech discussing everything except my immediate opinion on the counteroffer. Finally I composed myself. I told the buyer that we represent him and wanted the best offer as possible. However based on the fact that we have the most re sales in this neighborhood, and know the local market, I said I would take the offer. Obviously he did not agree.
The counteroffer was submitted. The buyer declined the offer and would not go above her original asking price. I took the email response from the buyer’s agent and forwarded it to my seller. We were so far apart that I assumed the offer was dead.
This is where I made mistakes.
• I assumed the offer was completely dead. (We were $25,000 apart)
• I emailed the buyer’s agent response and did not follow up immediately with a phone call
• My buyer expressed his disappointment in the fact that the buyer would not negotiate.
• My buyer wanted to meet in person to discuss further options. I did not pursue that.
• I did not know my buyer’s selling ultimate goal. (Actually he had told me his goal but later the immediate goal had changed)
My seller called me. I thought he was going to fire me.
Instead he gave me some feedback, a lot of criticism, and advice on how to handle negotiations in the future. I thanked him. He then told me he had a different goal and to offer a price $10000 over the buyer’s original offer price. That was a solid counteroffer.
We presented the new and improved counteroffer with a great sense of optimism.
The buyer would not budge off of her original offer and the deal died!
Items we told our seller after this event.
• We have buyers who put in an offer and do not want to negotiate. To them it is all business and they will move on to the next property.
• This is a buyer’s market. You gamble when you are priced too high and make a counteroffer that is still too high!
• Based on the appreciation of properties in the South (1.8% according to NAR) was this deal worth losing for $10,000? Actually we had it down to $5000 apart with some concessions. A year from now your net on the home will be about the same (appreciation minus operating cost)
• We have lost offers in the past from buyers who would not continue to negotiate. We lost one sale over $9000 three years ago! This $600,000 home is currently being rented and is worth around $450,000.
• We are in the trenches on a daily basis. We give you our pricing opinion on your home based on lots of research and experience. We know the market!
• We cannot change the market!

In the end we learned how to better respond to our clients. We hope that our clients will listen to us as well. We are the ones in the trenches!

When Your Seller Tries to Sell Your Home

Quick True Story:The year was 1990, the location Southern New Jersey, I had to sell my home, and the real estate market was bad!

I received a call for a showing. I cleaned the home to the level of an operating room. I was ready. The agent showed with her buyers. They spent a little time walking around and were ready to leave. I met them out front of the home to give them my "sales pitch". I told them about the home and how the neighborhood was great for a family. My sales pitch was so good I could envision the offer.

The agent took me aside and made two comments: "Your home smells like Clorox and my clients do not have kids and are not interested in starting a family".

I was devastated. The next day the agent called me and bluntly asked me: "Do you want to sell your home. If so I can do it but I will do it my way". I mumbled yes ma'am, listed the home with her, and sold it a few months later for a slight loss.

That was 20 years ago.

My partner and I have been selling for 7 years now. We were #2 of 135 agents company wide for 2010. I can say with confidence that we know how to sell a home.

What I have learned from my clients about interaction with the actual sellers:

•Having the sellers in the home makes potential buyers very uncomfortable. They are hesitant to "dig" further into the home as they look. They spend less time because they feel that they are imposing.
•If the buyer wants to make an offer on a home they do not want to meet or see the seller. That adds personalities into the offer phase which makes buyers react differently.
•When a seller talks to the potential buyer at the end of looking at the home, the buyer again feels uncomfortable. Some tell me that the seller appears emotionally attached to the home and at times can appear desperate.
•The buyer has many homes to see that day. If the seller ties them up for an additional 30 minutes they fall behind schedule.
I realize that our sellers know everything about their home, the neighborhood, and the local area. However when The Wells Team list the home we also learn everything we can about the home also.

Our follow up with a potential buyers agent is always thorough. We take the time to point out the attributes to the buyers agent in order to foster interest.

Bottom Line: The home sells itself! If the potential buyer has interest then the agent will contact us. A "hard sell" from our sellers has not proved to be an advantage.