Percentages!

After 8 years, and multiple listing presentations, I can throw out a lot of statistics. In a listing presentation the most important statistic is: How much am I going to receive for my home? In my experience, 90-92% seems to be a general average. However I am going to have to reassess that percentage based on the current market, and the price of homes. This year we have sold two homes in the high $600K price range. They both received 96% and 97% of asking price. Why? •Because the sellers had priced the home below their original purchase price. •Because a sales price at 90% of asking price represents a significant amount of money. (approximately 60K) •Because the market is allowing them to hold out for a slightly higher price. This is also the case with homes priced in the $130,000-$170,000 price range. Of course that is a direct effect of the demand for homes in that price range. So how do I answer that question from the beginning of the blog? How much will you receive for your home? I now dispense with the generalizations and provide the potential seller with more specifics on solds in their neighborhood. This is now allowing us to be a little more precise and realistic. Bottom Line: Provide your potential seller with the most precise numbers possible instead of using a generalized statistic.

Who is Watching the Store?

I hope the title would grab your attention. Here is a quick story: We have new clients in Atlanta. As they look at a home with us they continue to have their Las Vegas home up for sale. The home in Las Vegas is a new property, in excellent shape, and priced to sell. After 7 months in a busy Las Vegas market, not one offer. Priced lowered, not one offer. Our clients frustration continued to increase. We finally asked them about the home in Las Vegas, and more importantly, what their agent is telling them through feedback. Their agent has not been in touch with them at all. He does not answer their emails and does not send them updates. So my partner and I look into the situation. We go to Realtor.com to see what the home looks like in order to suggest a course of action. We were shocked to see the presentation online. Half of the pictures were so small that you could not see them. they were horrible. More importantly: THERE WAS A VIRTUAL TOUR OF A DIFFERENT HOME ON THEIR LISTING! The virtual tour of the other home showed a run down home in horrible condition. We worked with our clients and had them withdraw their ONE YEAR LISTING AGREEMENT (the agent got a one year listing agreement). Of course it took a while because the broker would not respond to request for help. We now have them in the hands of a new agent. Two thoughts: For my fellow agents: Pictures are the most important component of marketing and selling a home. We cannot cut corners. We owe our clients top quality, professional pictures for their home. We also need to send our clients links to their home on various websites so they can see the presentation. For my home sellers: You need to be more proactive with your agent. In an initial listing presentation ask the agent to show you other listings they have as they appear on the internet. Also ask them about all of their marketing in great detail. Once you sign an agreement with an agent, demand that the agent send you your home as it appears on the internet. At the same time periodically go on the major websites and see your home and its appearance. Bottom line: Everybody needs to be more proactive.